About the report
Industry reports have been compiled since the early 20th century by organizations, research firms, and trade associations of various industries, with the aim of collecting reliable data and providing data-driven approaches as a key pillar of informed business decision-making.
The function of industry reports has evolved over time; reports produced by leading management consulting firms such as McKinsey, Boston Consulting Group, and Bain serve as the industry’s go-to source for accurate data and operational experience, accurately reflecting the pulse of the industry.
Collection of reports Industrialist The industry-specific data chapter is one of the main centers for publishing industry-specific data. The first series of these reports provides an overview of seven key industries in Iran and includes four main sections: (1) An overview of Iran’s macroeconomics, (2) General industry statistics and trends, (3) Export statistics, and (4) Top players.
It is worth noting Full text of the report It is available for study by those interested.
A look at Iran’s macroeconomics
The share of agriculture and industry (excluding oil and gas) in GDP remained stable at around 6% and 25%, respectively, during 2011-2012, and during the same period, Iran’s services sector grew at a CAGR of 3.5%, while oil and gas declined at a CAGR of 3.8%, reducing the share of services to half of GDP. After 2020, Iran’s economy grew slightly, with the main burden (62%) being growth in the services sector.
Among the main sectors of GDP, between 2011 and 2022, the highest compound annual growth rates were in services (4%), agriculture (2%), industry and mining (1%), and oil and gas declined at a rate of -4%.
Financial intermediation, transportation, and real estate have been the main drivers of service sector growth, likely due to their immunity from international volatility as well as the high growth of the digital economy.
Between 2018 and 2022, the total volume of Iran’s non-oil exports increased at a compound annual growth rate of 1%, but at the same time, the total value of exports grew at a rate of 5%.
General statistics and trends for home appliances
In 2020, more than 30,000 industrial workshops with about 1.9 million employees generated more than $141 billion in production and $44 billion in added value.
Also, this year, Iran’s home appliance industry accounted for 1.1% of all industrial enterprises, 1.6% of the industrial workforce, and 1.1% of the production value of industrial workshops.
In terms of the number of home appliances produced, refrigerators and freezers accounted for the highest share, with a 32% share of total home appliance production in 1401.
From 2018 to 2022, the production volume of major home appliances in Iran increased to 7.6 million units, and among major home appliances, refrigerators, freezers, and washing machines experienced the highest growth.
Domestic production of home appliances has not had a consistent trend from 2011 to 2018.
Imports of household goods into the country have been banned since 2018, and production has grown since that year.
Refrigerators and washing machines have experienced the highest growth among home appliances, with a compound annual growth rate of 9% and 6%, respectively, between 2011 and 2022.
For a more detailed examination of the production process of each of the main household appliances, as well as dishes, please refer to the appendix.
Export of household appliances
The export value of Iranian home appliances has increased significantly since 2018, but given the larger jump in export volume, it can be concluded that the unit value of home appliances exports has decreased proportionally.
Five destination countries accounted for 89% of the total value of Iran’s home appliance exports and 90% of the product export volume in 1401, among which Iraq, as the main destination, accounts for half of Iran’s exports.
In 1401, Iraq was the main export destination for Iran’s home appliances, purchasing 57% of the total volume of these products.
However, Iraq’s share of the total export value was only 54%, indicating the relatively low value of Iranian home appliance exports to the country. While Iraq has stabilized its share of Iranian home appliance exports during the 2018-2019 period, countries including Azerbaijan, the United Arab Emirates, and Turkey have increased their share in this market.
Between 2018 and 2022, the volume and value of home appliance exports to Iraq grew, increasing from $42.5 million and 10.9 thousand tons in 2018 to $66.8 million and 24.3 thousand tons in 2022.
The volume of exports to Azerbaijan, the United Arab Emirates, and Turkey increased by 45%, 619%, and 34%, respectively, while the value of exports to these countries increased by 126%, 864%, and 153%, respectively, indicating that the unit price of Iran’s home appliance exports has become more expensive.
6. Top players in home appliances
The Industrial Management Institute (IMI) began ranking Iran’s top companies in 1998, and its latest edition was published in January 2023, covering the performance of 2021.
The main purpose of compiling the IMI1500 ranking is to determine and rank the level of participation of companies in the national economy, in order to promote transparency and competition in the business environment and generally improve the position of Iranian enterprises. This comparison and ranking is based on financial information published in the companies’ financial statements.
The economic effectiveness of a company’s activities at the national level is directly related to its sales volume.
The Institute of Industrial Management ranks companies by considering seven main indicator categories, each of which includes specific and precise indicators:
According to IMI-500 (version 1401), the top three companies active in the home appliance industry among the top 500 companies are: Entebbe, Parstoshe, and Madiran.
